Due to the nature of the marketing sector, any skills and contacts you build up outside your studies can give you a real advantage. If your course involves a work placement or internship, use it to make contacts in marketing departments and develop your practical marketing skills. Showing initiative at this stage could really pay off in the future.
You can develop good communication and project management skills that you’ll need for a marketing role through organising society or department events, writing newsletters, managing budgets and standing on committees. You can also help your application by showing how you developed organisation and time-management skills through combining studies, social life and part-time work.